DAILIES AQUACOMFORT PLUS BY ALCON
Reposition the brand to appeal
to young first-time contact lens wearers in Thailand.
to young first-time contact lens wearers in Thailand.
Objective
Reposition the well-known pharmaceutical brand to appeal to young first-time contact lens wearers in Thailand. Highlight the main message of blink-activated moisture to keep eyes refreshed throughout the entire day.
Solution
Work with a young rising Thai star for new POS key visuals and produce a video commercial for the web showing the actor conquering a typcal busy day with the help of Dailies AquaComfort Plus.
Our Role
We designed all key visuals, arranged the photoshoot, created the concept and storyboard for the commercial, shot the commercial, edited and submitted all final material to the client. We followed a strict schedule due to needing FDA approval on all materials and having a fixed date for the campaign launch.
