Digital marketing across Asia requires a localized, platform-first approach. Insights from 14 years working across China and Southeast Asia.

An overview of the most downloaded free apps in China, from AI assistants and super-apps to social discovery, commerce, and everyday services.

How officially verified Xiaohongshu accounts help hotels in Thailand convert Chinese travelers into direct bookings through measurable ROI, creator partnerships, and data-backed marketing.

How hotels in Thailand can use WeChat to get discovered by Chinese travelers, drive direct bookings, streamline guest communication, and maintain loyalty after the stay.

A real-world troubleshooting story where Cloudflare caching broke Google Analytics and how configuring Google Tag Manager for Google Tag Gateway restored data accuracy and improved performance.

YouTube Shorts drive reach, but changing thumbnails remains a major pain.

Baidu SEO requires more than translation. Here's what non-Chinese brands need to succeed in China's digital ecosystem.

A case study on resolving a Xiaohongshu (Red Book) policy violation for a hotel client, including the issue, solution, and compliance tips

Faster load times, better security, and lower costs — here's why Neat is moving websites to static site generators like 11ty and deploying via Vercel and Netlify.