Chinese social media, managed around your business
Strategy, creative, and day-to-day management for your Chinese social presence.
Strategy and platform selection
Choose platforms and priorities around your audience and objectives.
Account setup and verification
Coordinate registration and verification, subject to platform eligibility.
Chinese content and creative
Create Chinese-language copy and visuals suited to your brand and platforms.
Community and account management
Manage publishing, interactions, and inquiries within the agreed scope.
Campaigns and amplification
Extend reach through paid promotion and creator collaborations where appropriate.
Reporting and refinement
Use performance findings to guide the next round of activity.
Choose platforms with a purpose
Your audience, objectives, and resources should determine where your brand invests.
Xiaohongshu / RED
Role. Chinese audiences use RED to research travel, dining, lifestyle, and products through peer recommendations. It fits offers that benefit from visual discovery and content people save before deciding.
Our work. Account setup, Chinese content and creative, publishing, and community interaction within the agreed scope. Creator collaborations when they serve the brief.
Measurement. Reach among relevant audiences, saves and engagement quality, profile interest, and whether activity supports inquiries.
WeChat
Role. WeChat suits brands that need an ongoing relationship channel—updates, service communication, and inquiry handling—alongside discovery platforms.
Our work. Official account setup, Chinese content for the account, inquiry handling, and ongoing community management within the agreed scope.
Measurement. Message and inquiry volume and quality, content performance where available, and whether the account becomes a reliable customer touchpoint.
Douyin
Douyin is China’s short-video platform and a separate product from international TikTok. We consider it when short-form video can surface your brand to Chinese audiences at scale. Support may include creative direction, creator collaborations, and paid amplification assessed case by case. Progress is judged by reach among relevant audiences, engagement quality, and contribution to awareness or inquiry goals.
Weibo
Weibo suits brands that need visibility in news-driven conversation or announcements in Chinese. We consider it when timely public reach matters more than lifestyle discovery. Management typically covers account presence, Chinese posts, and monitoring within scope. We evaluate attention among relevant audiences and whether activity supports communication goals.
Local discovery
For businesses with physical destinations, local discovery and maps can help Chinese travelers and residents find a place after seeing it on social platforms such as RED or WeChat.
Meituan
Used for local services and lifestyle discovery. Often relevant for hospitality, dining, and destinations; suitability depends on category and location.
AMAP (Gaode Maps / 高德地图)
Used for maps and navigation. Clear place information helps visitors who already intend to go; options vary by location and business type.
Social platforms are only part of discovery in China. For search visibility on Baidu, see our Baidu search services.
Account setup and available features depend on platform requirements, business category, and registration location. We confirm the practical options before recommending a scope.
Discuss Chinese Social Media
Tell us about your brand, target audience, and what you want to achieve. We’ll discuss where Chinese social media can support your business.
