MALEE
Increase brand awareness and sales
in China using Chinese social media
in China using Chinese social media
About Malee
Malee is one of Thailand's largest fruit juice manufacturers with a 40 year history in the market. They have been listed on the Stock Exchange of Thailand since 1992 and sell in a number of countries internationally, including China.
Objective
Increase brand awareness in China using Chinese social media and increase online sales through Chinese e-commerce platform Tmall.
Solution
Register official Sina Weibo and WeChat accounts. Develop online visual style for the Chinese market, develop content staretegy for both Weibo and WeChat. Create campaigns to attract new followers, increase reach and drive traffic to Malee's products in Tmall. Use influencers and ads to increase brand reach.
Results
Growth across all metrics, followers, page visits, reach, impressions, engagement, online mentions.
