NOVARTIS
Initial video launch to over 3 million individuals in Thailand online
to introduce a heart failure awareness initiative to the general public.
to introduce a heart failure awareness initiative to the general public.
Objective
Launch a high impact campaign in Thailand to introduce a heart failure awareness initiative to the general public. Maintain online presence after the launch and educate the public about heart failure.
Solution
Launch:create an emotional video series highlighting heart failure symptoms and life with heart failure. Optimize a new Thai website and develop social media presence to support the launch.
Maintain: Develop a visual style, content strategy and ad staretegy for social media. SEO on website, SEM on google, create new videos.
Results
Initial video launch to over 3 milion individuals in Thailand online, over 40,000 followers in 2years,millions of impressions, millions of reach, consistent 12%+ engagement rate.
