OCEAN GLASS
Transform awareness and engagement into
conversions in the Chinese market.
conversions in the Chinese market.
Objective
Increase brand awareness, build database, increase e-commerce sales in China through Tmall and JD.
Solution
Use Weibo and WeChat to build awareness in key markets, use mini app in WeChat to build database. Content strategy in Chinese, campaigns around key sales dates in China, ie New Year, Golden Week, 11.11 Single's Day, 12.12.
Results
Continued growth across all metrics on both Sina Weibo and WeChat.
